Business Strategy

October 15, 2006

Here is the first thought which strikes me as unusual…. most businesses have no idea what strategy is and why it is important. So, let’s be clear… A business objective is where you ultimately want to be; Business strategy is how you are going to get there; It’s all about focusing limited resources! So, why is this so difficult? I believe it is a function of training. Most managers are trained to be tacticians and not strategists. The question is always what do we do next to improve our business? And the answers are almost always tactical in nature. Improve our product, raise our prices, offer incentives, etc. All of this without regard to a strategic framework.

More later…..
Rich

 Bizvice:  Strategy, Marketing & Entrepreneurship

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