If You Build It, They Will Come

October 26, 2006

A great movie but is it realistic in today’s world? So, you have developed an unbelievable product or service, like none other on the face of the planet. You have had it patented and it clearly satisfies a real need in the marketplace. So, now you can sit back and watch the orders and money roll in… right??? Dream on. Your work has only started. Where is your marketing plan? What about your sales plan? How will you distribute the product? And, how will customers and consumers find out about your product?

On the flip side, as can be seen by the recent successes of You Tube and Google, the Internet has really provided an enormous distribution channel which is instantly available to millions of people. When in the history of business have we seen such accumulation of wealth in such a short period of time? So, the Internet, for some products and services may represent what TV represented in the 50’s. Having said that, it does not mean you will not need a realistic marketing and sales plan to capture the marketplace. Indeed, given all of the new businesses and services available over the Internet, you will need such plans even more in order to be seen and heard!
Your comments are always welcome!


Bizvice: Strategy, Marketing & Entrepreneurship


One Response to “If You Build It, They Will Come”

  1. Stan Berman Says:

    Keep them coming.

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