Real Measurements…Can It Be?

November 1, 2006

Obtaining real and reliable evidence of what worked in the marketplace within the marketing mix has plagued marketing companies for ever.  Could it be that there now is a way to discover what the optimum mix of marketing spending is for each product?  Perhaps modern technology and math have finally converged to provide real data which will help products maximize their spending and minimize their waste within their marketing budgets. 

Recently, a former business colleague of mine, Gary Orosy, joined a Company which claims to do this very thing…  you can find Gary and his Company at www.m-factor.com.  Gary is VP of Business Development of this relatively new Company.  I urge you to check out their unique “service.”   Some major Companies are already using their system with apparent great success.

It is certainly time for a change in determining how marketing monies get spent.  The days of “we did it that way last year so let’s do it again” are clearly no longer adequate in today’s competitive marketplace.  Justifying how money gets spent and allocated within the marketing budget will only become more necessary.  This is especially true given management’s need to perform at the bottom line year after year.  So, check out Gary’s approach and let me know what you think!

Rich

Bizvice:  Strategy, Marketing & Entrepreneurship

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