Outsourcing

November 10, 2006

In today’s competitive climate, have you or your firm considered outsourcing of any of your marketing services?You most likely use advertising agencies, promotion agencies, media buying services, art studios, etc.  And, you probably have significant staff internally to manage these outside resources. 

Let’s take your promotion function.  Why not simply have a manager and outsource all of the strategy, planning and creative work?  Couldn’t there be great efficiencies in this approach?  Not only could you reduce staff but the people who do the work could also work for other Companies (non-competitive) creating efficiencies of scale.  This concept certainly has been done in the IT area with some success.  Why not in marketing? 

Food for thought.

Rich

Bizvice:  Strategy, Marketing & Entrepreneurship

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