Ask for the order

November 20, 2006

Every business is in the sales business.  All the strategic planning, marketing planning and tactical executions lead up to a hopeful sale of your product or service.  But, where the “rubber meets the road” is closing the deal.  So, you need to learn to ask for the order.

This is particularly true in the retail business.  When a customer comes into a retail store, the really great sales people not only ask how they can help and do everything they can to answer any and all questions, they ask for the order.   This is also true in the services business.  At the end of every presentation, ask for the order.  The worst that can happen is you get  turned down.  But if you don’t ask, you will certainly not get the order.


Bizvice:  Strategy, Marketing & Entrepreneurship


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