Free Sex

December 13, 2006

I really hesitated to write this post for the obvious reasons.  I know I will get many “junk” hits.  On the other hand, it will prove my case that when the right words are used to persuade customers to buy your product they can be very powerful.  

Obviously, the words “free” and “sex” are clearly 2 of the most powerful words in the English language.  “Free” is used constantly in promoting products.  I won’t even “touch” sex.  So when you think about how to promote your product(s) and/or service(s), focus on what will really motivate customers (current and new) to buy.  This is particularly vital if you are introducing a new product or service.  What “offers” or “incentives” can you provide to get customers to try your product/service.  Hopefully, if your product is truly as good as you think and better then competition, then getting customers to buy again will be much less of an issue. 

Getting customers into your “franchise” is step one.  So be sure you emphasize your critical point of difference and then provide a motivating force to get them to buy!

Rich

Bizvice:  Strategy, Marketing & Entrepreneurship

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One Response to “Free Sex”

  1. Stan Berman Says:

    I caught up on my reading.

    As a dirty old man this blog caught my eye as you expected.

    so you did entice me to read further.


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