Chrysler

October 30, 2007

Here is a little advice for the new management at Chrysler…  Tell consumers why they should buy your products versus the competition. 

Frankly, I am stunned at auto advertising.  There does not seem to be clear differentiation between cars.  Why is one car better then another?  How is it really different?  Bottom  line, why should consumers pick Chrysler products over others?  Everyone says their cars are better engineered, safer, better looking, faster, with nicer and more roomy interiors.  So why are Chrysler products really better?  What sustainable points of difference exist that will convince consumers that Chrysler cars are better?

Admittedly, this is not an easy problem to solve in any category.  Yet, without a solution I believe Chrysler will eventually fail.

What’s your opinion?

Rich

Bizvice:  Business Strategy, Entrepreneurship & Marketing

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